Product Specialist/ Assistant Manager – Marketing

from 2 to 6 year(s) of Experience
Delhi NCR

Job Description

  • To be able to give product briefings as well as digital demos to schools.
  • Develop a relationship at schools with different subject teachers and principals.
  • Should have the aptitude to pick up the nuances of brand management and communication quickly.
  • Coordinate and work on product launches and brand related events at a national and international level.
  • Collect feedback from regional sales teams for all series in your area and send it to the Marketing Head on a regular basis

  • Get an approval for all the workshops & events in advance from reporting Manager.

  • Ideate, execute, coordinate - with editorial of all verticals - product orientation sessions, product briefings to teachers about new titles.

  • Responsible for ensuring that teams produces valuable content for the company’s online presence & offline presence.
  • Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility for online growth, revenues, unit economics & marketing ROI.
  • Devise innovative brand engagement opportunities
  • Devise complete social media strategy to drive actionable results from social media campaigns
  • Devise the entire content strategy to drive more drive more traffic and business
  • Co-ordinate with marketing team from all branches for campaigns related to book promotion in schools.

  • Organize workshops – both online and offline – and ensure quality at every step.
  • Take complete care of each resource person in terms of having their updated profiles, bank and KYC details.

  • Travel & stay arrangements for Resource Persons, followed by complete care in terms of payments, feedbacks and also leads generated.

  • Collect workshop feedback from sales team to enhance Resource person productivity.

  • Responsible for maintaining the entire database for schools and sending out subject wise newsletters.

  • Work with in-house team to create posters, flyers and banners for promotion.

  • Check & update catalogue every year with new features, design and style.

  • Ensure timely inputs sent to the HO for monthly and fortnightly newsletters.


Salary: Not Disclosed by Recruiter

Industry:Publishing

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product Executive

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

New Saraswati House

Contact Company: New Saraswati House
Contact Person: Ankur Saxena
Company Website: https://www.saraswatihouse.com/

View Contact Details+

Contact Company:New Saraswati House

Address :New Saraswati House, Second Floor, MGM Tower, 19 Ansari Road, Daryaganj, New Delhi -110002

Website:https://www.saraswatihouse.com/